Nurture the Pride

The health of our team comes first. We rabidly encourage each other to adventure and constantly improve. Humour is intelligent and underpins our focus on fun. We put first things first, resourcefully driving results and bravely embracing difficult things.

We seek awesomeness.

Taste the Dirt

If you don't know Mother Earth, you won't take care of her. We grow generations of caretakers by establishing their sense of kinship with natural spaces. We stretch to take care of the environment in realistic and achievable ways.

Nothing is more primal than the elements.

Share the Fruit

The labour of our business must result in an obvious and tangible benefit to the Pride and our communities, on and off our dirt. Beyond the social purpose of our mission, we commit to true “sleeves rolled up” effort to make a difference in our communities.

If community is sticky, we love being glue.